About
started as a studio. became more.
We started Claw Collective as a studio in 2025. Within a year, brands began asking us to create experiences for them. Claw Agency is where that work now lives.
Founders
Nora
Co-founder · Strategy & projects
Nora turns ideas into plans. She worked in finance, consulting and corporate development, most recently as a project leader for M&A at Coop, and holds a PhD in retail marketing from HSG, where she still leads market research projects and coaches students. She thinks in concepts: what a brand needs to achieve, which audience matters and how to get there. At Claw, she leads strategy, finances and project management, and makes sure every idea turns into an experience that runs smoothly and pays off.
Michèle
Co-founder · Creative lead & head coach
Michèle brings the right people together. She studied organizational management at the University of St. Gallen (HSG) and began her career in TV, radio and print journalism before moving into innovation consulting and design thinking. She then led SRF's User Data & Engagement team and became part of the leadership team early on. Alongside her career in media, innovation and digital product management, movement has always been part of her life: she taught fitness classes while studying, now leads Claw's coaching team and is deeply connected in Zurich's fitness scene. At Claw, she turns stories, people and ideas into experiences.
What we believe
Community first
We bring together people we actually know. No bought guest lists: real people who show up, connect and come back.
Feel it, don't just see it
A brand sticks when people experience it. So guests join in, taste, move and take part, instead of just watching.
Aesthetic in every detail
Music, food, light, space: everything shapes how the moment feels, and everything has to look good in the content.